The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise. The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. The theme enjoyed phenomenal popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in 2013.
The ninja are trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil. The main ninja characters are defined in the story as "Elemental Masters", which means that they each possess elemental powers. The theme focuses on a group of six teenage ninja, led by the legendary Green Ninja, Lloyd Garmadon. Whilst it retains some elements of the previous theme, it is based on a more detailed storyline set within a fantasy world, primarily underpinned by the computer-animated television series Ninjago.
It is the first theme to be based on ninja since the discontinuation of the Lego Ninja theme in 2000. Lego Ninjago is a Lego theme that was introduced in 2011, which is a flagship brand of The Lego Group.
Lloyd Garmadon, Kai, Cole, Jay, Zane, Nya, Sensei Wu, Lord Garmadon, Misako, P.I.X.A.L Ninja, Dragons, Snakes, Skeletons, Nindroids, Classical element, Martial arts, Spinjitzu
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